"Natural" is not a regulated word. Plenty of products in this category lean on it while quietly containing exactly what they imply they don't. We would rather tell you what is in ours, why it is there, and which claims we can actually prove.
There is no legal definition of "natural" in cosmetics or cleaning products — not in India, not in the US, not in the EU. Any brand can print it. Some of the best-known "all-natural" heavy-duty hand cleaners on the market contain synthetic acrylic polymers as thickeners, and nothing stops them saying otherwise.
We took a different route. Instead of reaching for an unregulated adjective, we made specific ingredient choices we can defend, and we state claims that map to a measurable standard.
The test we apply: if we could not substantiate a claim to a customer's technical team on request, it does not go on the label or on this website.
Our flagship formulation uses a plant-derived solvent system rather than petroleum distillates — a choice that costs more per litre but removes an entire category of concern around hydrocarbon exposure for workers using the product several times a day.
The abrasives are pumice and crushed walnut shell: a natural mineral and an agricultural by-product. Neither is a plastic microbead. Plastic scrubbers were never in the formulation, so this is not a reformulation claim — it is simply how it was designed.
Preservation avoids CMIT/MIT, the isothiazolinone system that has driven a significant share of contact-allergy cases in industrial products. Fragrance allergens present in the plant-derived components are declared rather than hidden behind a generic "parfum" line.
And the antioxidant system is built without BHT, using plant-derived alternatives instead.
A small chemicals company cannot fix everything. These are the areas where our decisions genuinely change the outcome.
Plant-derived solvents, mineral and agricultural by-product abrasives, and natural-origin emollients — selected because they are inert and safe as well as renewable. We do not substitute a synthetic for a natural component if it costs us stability, because a product that separates gets thrown away, which is worse for everyone.
Industrial hand wash ends up in the water system. Our abrasives are biodegradable rather than persistent plastics, and the cleansing system is built on readily biodegradable plant-derived chemistry rather than persistent synthetic actives.
The most immediate environmental exposure in this category is to the person holding the product. Replacing petrol and kerosene hand-washing with a designed cleaner removes a genuine dermatological and fire risk from thousands of workshops — that is the impact we can point to first.
Bulk drum and wall-dispenser formats cut packaging per litre dramatically against single-use retail bottles. We push industrial customers toward dispensers as the default because it is both cheaper for them and materially less plastic.
Most pages like this only list wins. Here is what we have not solved.
Our containers are recyclable in principle, but India's industrial plastics collection is inconsistent in practice. We do not yet operate a drum take-back scheme. We would like to.
We have not measured a product carbon footprint, and we are not going to claim one until we have. At our current scale it would be an estimate dressed up as a number.
We hold no eco-label today. The ISO 16128 natural-origin calculation is in progress; independent certification is a later step, and we will say so until it is done.
We would rather publish a short list of true statements than a long list of comfortable ones. As these change, this page changes.
If your organisation runs a sustainability or responsible-sourcing assessment, send it over. We will answer it as directly as this page is written.